One of the most common feature requests we receive is the ability to download a media file run through SyncWords with the captions burned on to the file. You asked and we delivered! We are proud to announce that as of today users can easily create Open Captioned media files for their social media platforms with the click of a few buttons.
Media On the Go
According to Hubspot's "The Ultimate Guide to Video Marketing" mobile video consumption rises 100% every year, and social media posts with video have 48% more views that other posts. Adding captions can help increase those numbers through added engagement. Facebook says adding captions to your media can boost view times by 12 percent and 85 percent of videos are watched on mute. Taking all of this into account one can see how captions have the potential to deliver more views and longer engagement times for viewers using a mobile device. Trying to navigate the caption settings of Facebook, Twitter, Instagram and other social media platforms can be confusing and time consuming. Each platform has it's own settings and a different set of rules as to what is allowed or not.
Uploading videos with open captions removes the need for your audience to fumble around with settings, especially if they are not technically savvy. You don't need to worry about specific caption file format guidelines or issues that may arise because of the player being used. Since open captions are burned in to the video file all you need to do is upload your file to your platform of choice and you are done. Our mp4 output is supported by all major players and devices and our settings give you full control over the look and feel of the captions.
Choose how you want your open captions to be displayed - outlined text or text overlaid on a solid background. Select from several different font styles and sizes, set your font and background colors and you are ready to go!