SyncWords

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“The platform is flexible. The conversation starts with what you want your audience to experience.”

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“If it accepts video, audio, captions or a web embed, there is probably a clean seam.”

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“Built in New York for live video everywhere.”
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FIFA logo Live sports: accessibility

FIFA World Cup 2026

Live closed captioning for match commentary across Fan Zones, stadiums and the official FIFA World Cup 2026 app. One SyncWords caption engine, from the giant screen to the fan's own phone.

Football fans at an outdoor Fan Zone at dusk watching a match on a giant screen

The story

Every match, every screen, every fan

The FIFA World Cup 2026 brought millions of fans together across the United States, Canada and Mexico. For fans who are Deaf or hard of hearing, following the commentary in real time was part of being in the crowd.

The challenge

Football commentary is fast: player names from dozens of countries, tactics, statistics and rapid play-by-play. And accessibility had to reach beyond the TV: onto Fan Zone screens, into stadium seats, and across matches being played at the same time.

The solution

Live match feeds arrive at SyncWords over SRT. AI speech recognition, tuned before each match with a football dictionary, captions the commentary once. The captions leave as CEA-608 in an SRT feed for venue video systems, and as live caption data for a web experience inside the official app.

The result

A workflow built for public Fan Zones grew into a tournament-wide accessibility platform. The same infrastructure put live commentary on the giant screen and on a smartphone in the stands, and let fans follow other matches in progress.

At a glance

Built for a three-country tournament

3
host countries: Fan Zones across the United States, Canada and Mexico
<1s
round trip on the SRT path, under optimized network and processing conditions
1
caption engine feeding venue screens, stadium spectators and the mobile app

The architecture

Caption once. Deliver everywhere.

Both experiences start from the same live captioning infrastructure, so there is no separate accessibility workflow for venue video, public viewing, stadium spectators and mobile users.

Live match feeds

Contribution from every venue

SRT
Live

SyncWords AI captioning

Speech recognition tuned with a football dictionary before each match

  • Player names
  • Teams
  • Stadiums
  • Football terminology

Fan Zone & venue delivery

CEA-608 closed captions

Standard caption data carried in the video

SRT output

The captioned feed returns to the venue

Fan Zone video system

Decodes captions with the live picture

He shoots from distance and it's a brilliant save!

Large screens at public Fan Zones

Stadium & mobile delivery

Real-time caption data

The same captions, as live text

Web caption experience

One page per match, run in the cloud

FIFA World Cup 2026 app

Fans pick their stadium or match

● Live Match 24 Aa

Corner taken short, worked back to the edge of the box.

Shot from distance, and it's deflected wide.

He shoots from distance and it's a brilliant save!

The fan's own smartphone

Illustrative commentary. Both endpoints are driven by the same caption stream, which is the point of the architecture.

Accuracy

A football dictionary for every match

Before kick-off, the speech-recognition environment was loaded with the names and terms most likely to come up in commentary. In an international tournament, where commentators reference players and places from many languages, that is where accuracy is won.

Diagram: a match dictionary of player names, coaches and officials, national teams, stadiums and host cities, football terminology, formations and tactics, tournament terms, and organizations and sponsors feeds speech recognition, which produces live captions with those terms spelled correctly

In the stadium

Captions in the app fans already have

Spectators didn't need a separate accessibility app. Live captions became part of the official FIFA World Cup 2026 mobile experience, and the web-based caption pages could be created, scaled or retired in the cloud.

Three phone screens: open the FIFA World Cup 2026 app and tap Live captions, choose a stadium or match from a list of live matches, then follow the rolling live captions for that match

Across the tournament

Watching one match, following another

SyncWords processed multiple live match feeds at once, so captions weren't tied to the stadium a fan was sitting in. A spectator at Match A could follow the play-by-play from Match B on their phone, in real time.

Diagram: three live match feeds from three venues flow into SyncWords AI captioning in parallel; a phone in the stands at Match A shows live captions from Match B

Accessibility by design

What the deployment proved

Accessibility built into live sports infrastructure, instead of bolted on downstream.

Pace for live sport

Sub-second caption insertion into SRT streams, so captions stay with the goal, the save and the referee's decision.

Football-specific vocabulary

Custom dictionaries for players, teams, venues and tactics support recognition accuracy in fast commentary.

Standard CEA-608

Closed captions in the format established video workflows already decode.

SRT in, SRT out

Contribution and distribution over IP, without satellite or dedicated broadcast circuits.

Captions on fans' own devices

A web caption page per match for spectators who want captions privately, in their seat.

Inside the official app

Integrated into the FIFA World Cup 2026 app, with no separate captioning app to download.

Multi-match access

Fans can follow the commentary from any match in progress, not only the one in front of them.

Cloud scale

Matches across multiple venues, cities and countries, with caption experiences spun up and retired as needed.

One unified workflow

Fan Zones, stadiums and digital experiences served from the same captioning infrastructure.

Bring live captions to your venue, your screens and your fans' phones.

Tell us about your event, your feeds and where your audience watches. We'll scope a captioning workflow that fits.