Live shopping
Sell live in every language, with the host you already have
Your live shopping stream goes out once. SyncWords returns a translated, subtitled and dubbed stream for every market you sell in, in real time, with your host's tone and pacing intact.
- Accurate Translations
- Natural-Sounding Dubs
- 86 dubbing languages
- One host, multiple locales
Trusted by TV commerce, brand broadcast and streaming teams
How it works
One live stream in. Revenue out of every market.
Point your encoder at SyncWords instead of straight at the platform. Every market gets a stream it can buy from.
Live Buy
Your live
One host, one stream, however you already go live
SyncWords LIVE
Transcribe, translate, revoice
- Your host's language in
- Your product names kept intact
- Your host's tone and pacing kept
- DUB SUB
Spanish
- DUB SUB
Portuguese
- DUB SUB
German
- DUB SUB
Indonesian
- DUB SUB
Japanese
- DUB SUB
Arabic
Delivered to the platforms you sell on, live or as localized replays
Why SyncWords
New markets without a new production
Opening a market normally means a host who speaks the language and a second show on a second schedule. SyncWords makes the show you already run playable in the buyer's language while it is happening , testing a market becomes a language on an invoice, not a hire.
- See matrix
- Dubbing languages
- ∞
- Monetization potential
- 1
- Host to cover them all
- 24/7
- Live support
One show, many markets
Stop hiring a host per country
The format that already converts, running in every language.
Live and after
The replay sells too
Localize the recording and the clips cut from it.
AI dubbing
Your host's voice, in their language
Vocalics dubs presenter-led live content in real time. Custom dictionaries and glossaries lock your terminology, LLM prompts set the translation style, and voice transfer keeps your host's own vocal character where it is available.
Your host's delivery, kept
The dub keeps your host's tone, pacing and emotion. No robot read.
Dictionaries & glossaries
Load SKUs, brand names and shades once, and they come through every language unchanged.
Your style, prompted
An LLM prompt steers each translation: the register, the phrasing, what stays untranslated.
Prices and numbers land right
Sizes, discounts and prices carry across as spoken numbers, not guesses.
Music background preserved
Speech is separated from the audio, so the dub sits over your music instead of replacing it.
Dubs come with free subs
Every dubbed stream includes the captions and translated subtitles it was built from.
Translated subtitles
Most of them are watching with the sound off
People arrive mid-pitch, muted, on a phone, and decide in seconds. Subtitles win that decision before anyone reaches for the volume.
See live AI translation Live
Live shopping
Subs ESPTDEJAAR
ES dub
Quedan pocas unidades y el precio es solo para el directo.
Últimas unidades, e o preço vale só durante a live.
Nur noch wenige Stück, der Preis gilt nur im Livestream.
残りわずかです。この価格はライブ配信中だけです。
بقيت وحدات قليلة، والسعر خاص بالبث المباشر فقط.
Buy
Your destinations
Push your localized stream where you already sell
Each localized output is a standard live stream , live where the platform takes an external feed, as a localized replay where it doesn't.
Operations
Adding a market takes a stream key, not a new hire
Setup is deliberately boring: point the stream at us, pick the languages, go live.
No hardware, no plugin.
Schedule it or fire it off
Run many shows at once
Someone on the other end
The numbers
Live commerce is not a niche any more
Livestream selling is mainstream. The formats are proven , what is scarce is the same show in another language.
- $42B
- US live commerce sales in 2026, growing at a 36% compound annual rate
- to 26%
- of US TikTok Shop GMV now comes from LIVE, up from 14% in 2024
- 78%
- of the global live shopping market sits in China, where the playbooks were written
Case study
JTV: live jewelry selling, opened to new markets
JTV (Jewelry Television) sells jewelry and gemstones live, hour after hour, on TV and at jtv.com. For JTV.com, SyncWords was a real turning point: new language markets and reach, without complicating their live selling operation.
On air, nonstop
The show that never stops selling
The host, the close-ups, the offer , on TV and online at the same time.
New markets
The same feed, in the buyer's language
Subtitled and dubbed outputs from the same live feed, so new markets watch the same show and buy.
After the stream
The replay keeps selling after you sign off
A live drop has a long tail: the recording and the clips cut from it keep converting for weeks.
Localize the recording
Send the replay through VOD Express for subtitles or a full dub in the same languages.
Cut clips that already read
The best sixty seconds becomes a short that works in the feed with the sound off.
Every export format
Subtitle files in every standard format, burned-in video, or an MP4 with embedded captions.
Dub every market asset
Return a multilingual master or one audio file per language for the destinations that need it.
Live shopping FAQ
Can I push a dubbed stream to TikTok LIVE?
Yes, if your TikTok account has RTMP access. TikTok gates external encoder streaming behind follower thresholds and rolls it out by region, and it issues a fresh stream key for each session that expires after a couple of hours. Where your account has it, our localized output is a standard RTMP(S) stream and goes in like any encoder feed. Where it does not, teams typically run TikTok LIVE natively and use SyncWords for the localized replay and clips, plus the live streams on their other platforms.
What about Instagram Live?
Instagram has no official third-party RTMP ingest, so we will not promise a dubbed Instagram Live feed. What works today is localizing the replay and the clips you cut from it, and using the live path on the platforms that do accept an external encoder. If your account has RTMP access through a route Instagram supports for you, the output works the same as anywhere else.
Do I need a separate shop account per market?
Usually yes, and that is a platform rule rather than ours. TikTok Shop issues a separate seller dashboard per market and generally expects a local entity and in-market fulfilment. Our model lines up with that: one localized stream per market, going to that market's account.
Can one stream carry several languages at once?
Subtitles can, on platforms and players that support multiple caption tracks. Dubbed audio cannot, because social platforms carry a single audio track per stream. So each dubbed language is its own output. That is why the fan-out above shows one row per market.
How fast is it?
Translation, subtitles and dubbing all run in real time, alongside the stream, so the localized versions land while the drop is still on. If you also want captions in the source language, those carry our lowest latency of anything on the platform.
Will it get my product names right?
Load a custom ASR dictionary with SKUs, brand names, shades, materials and the terms your hosts actually say, then use translation glossaries to control the preferred wording in each language.
Does it translate the comments or the chat?
No. SyncWords works on the audio and video of your stream. Comment translation and comment-to-buy tooling stay with your live shopping platform.
Is this voice cloning?
No. Vocalics generates a new voice performance in the target language that keeps your host's tone, pacing and emotion. The goal is that the pitch persuades the same way it does in the original, not that the voice is a copy.
What does it take to start?
A live source we can reach on RTMP(S), SRT or HLS, and a list of languages. No plugin, and no change to how your host works. Most teams are running a test stream well before their next scheduled drop.
Open your next market without hiring a host.
Tell us which platforms you sell on and which languages you want next. We will scope the workflow and get a test stream running.