Broadcast: TV commerce JTV (jewelry television)
For JTV, a 24/7 English home-shopping channel became a Spanish one too: AI-dubbed around the clock, streaming to their site and YouTube, selling to a market they couldn't reach before.
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What powered this story
One live show, dubbed and subtitled for every market you sell in.
Real-time voice dubbing that keeps the speaker’s tone and emotion.
Captions, subtitles and dubbed audio muxed into your SRT feed, before the transcoder.
The story
A 24/7 shopping channel, dubbed around the clock
Jewelry Television runs a round-the-clock home-shopping channel for an English-speaking audience. The growth question was the Spanish-speaking market, at home and abroad.
The challenge
JTV had tried human translators for live dubbing and found the model cost-prohibitive: specialist translators around the clock, plus the audio infrastructure to mix live voice into live streams. Meanwhile the Spanish-speaking shopping audience kept growing.
The solution
SyncWords dubs JTV's 24/7 SRT feed into Spanish in real time, with the dubbed feed encoded through AWS Elemental and streamed to JTV's website and YouTube. The referral came through AWS.
The result
A 24/7 live home-shopping channel dubbed end to end by AI, the first of its kind that we know of. Spanish-speaking audiences have grown on both the website and social channels, and with them the merchandise revenue of each stream.
Bring live captions, subtitles and dubbing to your workflow.
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