Live sports: subtitles Olé Sports: live sports in Spanish
Live baseball, golf and other international sport for Spanish-speaking fans across Latin America. English and Japanese commentary, subtitled in Spanish in real time.
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What powered this story
Captions, subtitles and dubbing that keep up with play-by-play commentary.
Live commentary translated into subtitles in the viewer's language, in real time.
Language versions delivered into the streaming workflow you already run.
The story
International sport, followed in Spanish
Olé Sports brings live international sporting events to Spanish-speaking audiences across Latin America. SyncWords subtitles its baseball network, along with golf and other events. Much of that programming arrives with its original commentary in English or Japanese.
The challenge
Commentary in English and Japanese kept much of the audience at arm's length. Olé Sports needed Spanish subtitles in real time that kept sports terminology and player names right and carried the excitement of the live event.
The solution
SyncWords transcribes the English and Japanese commentary as it is spoken and translates it into Spanish subtitles in real time. Sports-specific dictionaries keep names and terminology consistent, and the subtitles fit into Olé Sports' existing live streaming and production workflows.
The result
Olé Sports delivers multilingual live sports coverage across Latin America without the complexity and cost of a traditional human translation workflow, and can localize international events faster.
At a glance
Two source languages, one audience
- EN → ES
- English commentary, subtitled in Spanish live
- JA → ES
- Japanese commentary, subtitled in Spanish live
- LatAm
- Spanish-speaking fans across Latin America
Live sports, in a new language
What the deployment delivers
Live, not delayed
Spanish subtitles follow the commentary as the game is played.
Sports vocabulary
Dictionaries for player names and sport-specific terms.
Existing workflow
Subtitles fit into the live streaming and production setup already in place.
New markets
Room to bring more international programming to Latin American audiences.
Bring your live sports to a new language audience.
Tell us about your feeds, your languages and where your fans watch. We'll scope a subtitling workflow that fits.